About us

Our Story

  • Our Company

    Martin Thacker, a Canadian expat, founder and CEO of Bronson, established the company in 2010 not long after he arrived in Berlin, Germany. At that time he was working as an artist and photographer with his North American 110-Volt photo equipment, which needed to be converted for the standard European electric system that operates at a 230-Volt grid. To his frustration, he found very limited options, the few solutions available being either unhandy or very expensive, finally deciding to develop his own simple, reliable and affordable solution for this problem. It quickly became clear that there was a larger user group with similar needs as travelers and other expats, trying to use electrical equipment overseas, from musical up to kitchen appliances. Since then, the business has continued to grow and extend its diverse range of power solutions, focusing on creating intelligent and well-designed products, it now serves markets beyond the household expat market including high tech companies and institutions that need to operate specialty equipment with specific power needs.

    In 2018 the company launched the Bronson Outdoor project, embarking on a journey to develop products for the rapidly growing e-mobility market. Taking from our experience in power conversion technology and applying this to the marine and outdoor market, where there are very limited and often unaffordable solutions to help people transition from fuel-burning power to clean energy. Through lean product development and a highly efficient supply chain, we are now bringing to the market safe, reliable, and long-lasting power solution products developed at the highest quality while maintaining affordable prices.

  • Our Team

    As a group, we combine a diverse global team of dynamic characters focused around a common goal of creating useful and sustainable products. Our team’s fast product development and e-commerce deployment create rapid growth while prioritizing our customer responsiveness and continual improvement to our products builds brand value over time. From the early beginnings of the company, we have worked with a diverse global team across many countries and time zones. As such, we provide the possibility for flexible working schedules that are not location-specific. Our experience has shown that this way of working brings higher productivity and work satisfaction for our team members by promoting responsibility and autonomy focused on common goals. We work for you but also with you, hoping to involve you in our ideas and visions as users of our products.

  • Our Products

    Despite being a leading supplier of electrical solutions to high tech firms, we are aware not all of our customers are professional engineers or electrical installers. We understand the importance of building products that are simple to install and intuitive to handle. And that's why we focus on simplicity while developing and designing our products, being our main goal to offer innovative and user-friendly features to all types of customers. It's our biggest priority that using our products doesn't require any special know-how and will not waste the customers time by dealing with unnecessarily complicated features.


    At the same time, we seek to offer great value to our customers by bringing our products directly to them, which reduces the number of third-part intermediaries and reduces the overall cost. Yet, this doesn't mean cutting corners - in today's highly competitive product markets there tends to be a lot of companies using inferior components and materials to save a few pennies on production costs. Those products often fail within just a few months or years after purchase. Bronson, on the other hand, focuses on providing sustainable long-lasting solutions, which ultimately complies with our resource-saving approach. After all, we want to provide the best customer experience and, there's no better way to do than combining our environment-friendly values with durable and reliable products.

Our Values

  • Our product development philosophy is based around simplicity. We lean on clever design to create simples and reliable products.

  • Reliability is our top priority. We put great importance on sustainability and focus on developing products that are built to endure.

  • A modern direct-to-consumer (D2C) supply chain allows us to provide great value to our customers.

Get in touch

We're based in the heart of Berlin

Berlin has developed into Europe's top city for start-ups and offers an unique environment for innovation and technological advance. Even though Bronson was founded in 2010 and, therefore, already on the market for over 10 years, we are based in the MotionLab.Berlin - an active co-working hub for startup companies, entrepreneurs and product developers. This gives us great access to an extended network of freelancers and partner companies helping us develop and manage our projects on a global scale.



Ask us about custom-built products

We try to cover the largest possible use cases with our product design but sometimes special solutions are required. Should you be interested in our products yet need a custom-built product to fit your use case, don't hesitate in contacting us. We will put you in contact with our technical department and work on a solution with you.  

Your feedback is valuable to us

Share your experience with our team and help us develop our product through your feedback. In return, we offer exclusive deals on new-released products as well as discounts on our current ones.

If you are interested in being part of this process, contact us.

Bronson

Pücklerstr. 17

10997 Berlin

Germany

support@bronson-energy.com
+49 (0)30 4669 8880

Our Values

Get in touch

Ask us about our custom-built products

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We’re based in the heart of Berlin

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Bronson

Pücklerstr. 17

10997 Berlin

Germany

support@bronson-energy.com
+49 (0)30 4669 8880